Sales and Marketing
Examples of the sales and and marketing Key Pulse Points (KPP) which Business Intelligence Solutions could help you monitor to ensure the health of your company
- Marketing analysis
- Monitor campaign success
- Monitor market share movement
- Analyse your your performance against your competition
- Validate your marketing return on investment
- Track your sales and marketing performance
- Compare against budget
- Compare against forecast
- Compare over time ie. year to date, same period, this time last year etc.
- Profitability analysis
- By customer
- By product
- By salesperson
- By geographic area
- Presentation
- Produce information for business reviews, management reports etc. with ease.
Case studies
BI Solutions enabled a major food ingredients company to move from a traditional reports based environment to a multidimensional sales analysis solution. This was widely used throughout the organisation from individual sales managers to top management for business reviews.